Seth Godin explains what Things to ask before you redo your website. We’ve already boiled it down to a single question that’s more important than any other. Want to know what it is? Email
People tend to become engrossed in the idea of how their site will look, but don’t give enough thought — if any — to how visitors will navigate it. Website usability is going to determine site visitors’ perception of the site and the business far more than that splashy flash movie. Louis Lazaris talks about Horizontal Navigation Menus in Smashing Magazine. Careful thought on the navigation makes your site far easier to use, and puts your visitors in a good frame of mind: stop obsessing about the flash and revisit the basic navigation.